Key takeaways
- A brochure website provides general business information, while a sales funnel organizes a journey toward a single, specific action.
- Map out your traffic sources, core offers, and expected user actions.
- Avoid replacing a helpful website with a single page that no longer answers your audience's questions.
A brochure website shares comprehensive information about a company, whereas a sales funnel maps out a journey toward a specific action. The choice depends on what visitors need to understand and do—not on what format is currently trendy.
The Step-by-Step Approach
Map out your traffic sources, core offers, and expected actions. Identify which pages are needed to build trust versus those best suited for a paid campaign. Review maintenance capacity and existing tech tools. Both approaches can easily complement each other.
Implementation Example
Hypothetical example to adapt, without claimed client results: A company maintains its core website and creates a dedicated landing page for a product demo. Paid ads direct traffic to this specific page, while corporate information remains readily accessible elsewhere. The user journey stays coherent without duplicating the entire site.
Common Mistake to Avoid
Avoid replacing a fully functional, helpful website with a single page that no longer answers questions for your broader audience.
Scoping a Project with LIME Dev
LIME Dev builds websites, landing pages, web applications, and custom integrations. An actionable project brief specifies target users, the primary action, current tech tools, and key constraints. Scope, budget, and timeline are confirmed before moving into active development.
- UGC and E-Commerce: Where to Place Videos on a Product Page — Companion guide by Lime UGC.
Planning a Website or SaaS Project?
Outline your project on the LIME Dev page—your WhatsApp message will be generated automatically.