Key takeaways
- Funnel maintenance must clearly specify what is monitored and what can be modified.
- List all existing components: forms, links, messaging, payments, and integrations.
- Never assume that an ongoing maintenance plan covers unlimited content refreshes or ad spend.
Funnel maintenance must clearly define what is being monitored and what can be updated. Standard maintenance does not automatically include new landing pages, new software tools, or new video assets.
The Method to Follow
List all existing components: forms, links, copy, payment gateways, and integrations. Define inspection routines, responsibilities, and the scope of updates. Distinguish bug fixes from core offer evolutions. Always have deliverables clearly confirmed in the scope of work.
Implementation Example
Hypothetical example to adapt, without claimed client results: A campaign updates a product colorway: a minor copy and image adjustment may fit routine maintenance. Launching a brand-new product line with a distinct user journey falls into a separate project scope. Video assets and usage rights must also be verified.
The Mistake to Avoid
Do not assume that an ongoing maintenance plan covers unlimited content refreshes or advertising spend.
Defining the Project Scope
A funnel combines content, landing pages, tracking, and sometimes complex integrations. Always verify what is being built, what is actively maintained, and what requires an additional order. At LIME+, ad spend, third-party software licenses, and new video productions should not be assumed to be included in every recurring plan.
- UGC and E-Commerce: Where to Place Videos on a Product Page — Complementary Lime UGC guide.
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