Key takeaways
- How a garment looks depends on its size, fit, and movement.
- Have the creator confirm the product reference and size worn.
- Avoid clipping or pinning clothing off-camera to alter how the product actually fits.
How a piece of clothing looks depends on its size, cut, and movement. A genuinely helpful video highlights these aspects clearly rather than relying on a series of static poses.
The Method to Follow
Have the creator confirm the item reference and the size worn. Shoot front, side, and back views with a stable frame. Include everyday movements, such as sitting down or raising the arms, along with a close-up of the fabric. Keep visual post-processing minimal.
Example in Practice
Hypothetical example to adapt, without claimed client results: For a jacket, the creator shows it open, then zipped or buttoned, and slips an item into a pocket. The voiceover or caption specifies the size worn and how it feels. Body measurement details remain strictly what the creator chooses to share.
Mistakes to Avoid
Avoid clipping or pinning clothing off-camera to make the garment look more tailored than the actual product being sold.
What to Include in the Brief
Prepare a brief with the item reference, size or measurements, colorway, and included items. Specify the functional movements you want viewers to see. The creator's personal accessories should be clearly distinct from the product offered, and any technical claims must be confirmed prior to filming.
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