Key takeaways
- Where you place a video depends on the question it answers.
- Identify the objection the video addresses.
- Avoid automatically placing a heavy video above the fold if it slows down load time or hides the main call to action.
Where you place a video depends on the question it answers. A demonstration can support product explanations, while authentic customer testimonials can reinforce social proof—without pushing the offer and main button out of view.
The Step-by-Step Method
Identify the objection the video handles. Place it next to the relevant copy and check how it displays on mobile. Design a clear, legible poster frame. Test page speed and easy access to the call to action instead of forcing video playback on every visitor.
Implementation Example
Hypothetical example to adapt, without claimed client results: An accessory landing page first introduces the use case and offer, followed by a short demonstration highlighting how the mechanism works. Visitors can grasp the functionality through text and images alone, even if they choose not to play the video.
Mistake to Avoid
Avoid automatically placing a heavy video above the fold if it slows page speed or pushes the intended action out of sight.
Connecting Creative and Landing Page
The video, copy, and button must all communicate the exact same offer. Ensure the user journey works seamlessly without sound, and verify page speed, links, and forms on mobile devices. Don't assume ad usage rights automatically cover every on-site usage.
- UGC and E-Commerce: Where to Place Videos on a Product Page — Lime UGC companion guide.
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