Key takeaways
- A retail store can use UGC video to showcase its selection, location, and in-store shopping experience.
- Focus on a specific department or customer need.
- Avoid fake satisfied customers and limited-time offers that lack a clear expiration date in the post.
A retail store can use UGC video to showcase its products, location, and in-store experience. The content should give viewers a clear, practical reason to visit in person rather than rushing through a generic product catalog.
Step-by-step approach
Focus on a single aisle, department, or specific customer need. Plan out the entrance, an expert tip, and hands-on product handling. Double-check store hours, accessibility details, and any mentioned pricing. Schedule the shoot to protect other customers' privacy and avoid capturing sensitive screen data at the register.
Sample shoot concept
Here is a fictional example to adapt, with no guaranteed customer results: The video follows a shopper looking for a gift—arriving at the store, comparing two products, and getting it gift-wrapped. The creator should disclose the visit as a planned shoot if applicable. The video wraps up with practical store details and hours.
Mistake to avoid
Avoid scripted, fake satisfied customer reviews and limited-time discounts that do not clearly display their expiration date directly in the post.
Planning an on-site shoot
An on-site local shoot requires confirming travel, location access, time slots, and permissions before committing. Finding a profile in the creator catalog does not automatically guarantee their availability on location. Always have a backup plan ready if a specific section of the store or service becomes unavailable.
- What is a UGC agency and when should you hire one? — Helpful companion guide from Lime UGC.
Find the right creator for this project
Browse our catalog, pick your favorite profiles, and confirm your order with a Lime specialist on WhatsApp.