Key takeaways
- Tradespeople can use video to address common inquiries, explain how an appointment works, or clarify what is needed for an estimate.
- Pick a simple topic: taking measurements, selecting finishes, or routine maintenance.
- Avoid fake testimonials, one-size-fits-all pricing, and staging risky technical maneuvers just for the camera.
Tradespeople can use video to explain common requests, how a consultation unfolds, or what is needed to generate a quote. The creator showcases the service without pretending to be a real customer.
The Method to Follow
Choose a simple topic: taking measurements, choosing finishes, or maintenance. Have the tradesperson validate the technical details. Secure any required permissions for the job site or workshop. High-risk tasks must only be performed by the qualified professional.
Example in Practice
Hypothetical example to adapt, without claiming specific customer results: For a custom woodworker, the video breaks down the steps to request custom shelving: taking photos, noting dimensions, and discussing materials. The creator explains what to prepare. The final call to action directs viewers to a project inquiry form.
Mistakes to Avoid
Avoid fabricated reviews, treating custom quotes as universal flat rates, and having creators attempt risky technical maneuvers just for the video.
Preparing an On-Site Shoot
An on-location shoot requires confirming travel, site access, time slots, and permissions before committing. A creator's presence in the catalog does not guarantee local availability. Also plan a backup option if a specific workspace or service area becomes inaccessible.
- What Is a UGC Agency and When Should You Hire One? — Supplementary Lime UGC guide.
Find the right creator for this project
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