Key takeaways
- On category pages, video helps shoppers understand key differences between products.
- Pick a shared comparison criterion: size, use case, or compatibility.
- Don't showcase a single item as if it represents every product in the category.
On a category page, video can help shoppers understand key differences between products. It should guide navigation rather than compete with page filters or push toward an out-of-stock item.
The Step-by-Step Approach
Pick a common decision factor: size, use case, or compatibility. Feature multiple exact items if needed. Add clear links to their respective product pages. Make sure every product shown actually belongs to that category.
Implementation Example
Hypothetical example to adapt, without claimed client results: A storage category page features a video comparing small and large formats. Each model is clearly labeled. Product pages still list detailed dimensions, ensuring the video acts as an entry point rather than a rough comparison.
Mistakes to Avoid
Never present a single SKU as representative of every feature across the entire category.
Aligning the Creative with the Page
The video, copy, and call-to-action button must all communicate the same offer. Ensure the experience works seamlessly without sound, and check load times, links, and forms on mobile. Never assume ad usage rights automatically cover on-site website use.
- UGC and Ecommerce: Where to Place Videos on a Product Page — Complementary guide from Lime UGC.
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