Key takeaways
- Switching from vertical to square requires reviewing key subjects, on-screen text, and hand gestures.
- Spot shots where hands, faces, and the product sit far apart in the frame.
- Avoid zooming in so much that you lose product dimensions or cut out a crucial demo step.
Switching from vertical to square requires checking subjects, text, and physical actions. Automated cropping can easily slice out the exact detail a prospect needs to see.
The Method to Follow
Map out the shots where hands, faces, and the product are spread far apart in the frame. Refine the framing shot by shot and reposition your captions. If the raw footage doesn't work well in a clean square crop, use clean framing assets or request a pickup shot.
Implementation Example
Hypothetical example to adapt, without claiming specific client results: In a handbag video, the square crop keeps both the zipper and the items being packed visible. A wide shot that loses clarity when cropped is swapped for a close-up filmed specifically for this use. The square version delivers the exact same message as the vertical original.
The Mistake to Avoid
Avoid zooming in to the point where scale is lost or an essential step of the product demonstration gets cut.
Defining the Editing Scope
LIME+ offers video editing services separately from UGC creator production. To scope your request, provide raw footage, intended placements, variations needed, and expected export formats. The quote will confirm the editing scope and final deliverables; pricing is never based strictly on video duration.
- UGC for Meta Ads: Structuring a Video That Converts — Complementary guide from Lime UGC.
Take the Next Step with LIME+
Editing, sales funnels, and media buying: explore LIME+ services and pricing.