Key takeaways
- The Lime rate card distinguishes between raw UGC, edited UGC, and testimonials; detailed rates are outlined in this guide.
- Six factors drive the price: duration, editing, hooks, usage rights, exclusivity, and shooting constraints.
- Price alone doesn't reflect quality: always check portfolios, deliverables, and usage rights.
- The best benchmark isn't the cost per video, but the cost per usable, ad-ready video.
The term “UGC video” covers wildly different deliverables: a 20-second raw phone clip and a 45-second edited video with three hooks, captions, and one-year ad rights have almost nothing in common. That explains the price gaps that often confuse brands when comparing quotes.
Comparing Quotes on an Apples-to-Apples Basis
- Raw footage or edited video: verify exactly which files will be delivered.
- Final runtime: confirm the exact length specified in the quote.
- Hooks: differentiate between the included hook and extra variations.
- Captions, motion graphics, aspect ratios, and exports: clarify editing elements.
- Usage rights: check duration, platforms, territory, and exclusivity clauses.
The Six Factors That Drive UGC Pricing
- 1Final runtime and scene count directly affect production effort.
- 2Editing: raw footage, simple cuts, or high-converting ad edits with dynamic pacing, punch-ins, and animated captions.
- 3Number of hooks: each variation requires an extra take and a dedicated export.
- 4Usage rights: organic only, paid ads, duration, and territory.
- 5Exclusivity: restricting a creator from working with competitors comes at a premium.
- 6Shooting constraints: outdoors, specific gear, pets, secondary actors, or travel.
Why Rates Are the Same Across All Creators
At Lime UGC, base rates remain the same regardless of which creator you pick. We made this deliberate choice for a simple reason: if pricing fluctuates with follower count or clout, brands pick creators based on budget instead of fit. With transparent, standardized pricing, only one question matters: does this face resonate with your customer? Volume discounts can then be applied depending on order size.
Thinking in Terms of Overall Budget Rather Than Unit Price
Separate your creative production budget from your ad spend. Track the total cost of tested creative assets against campaign performance; there is no one-size-fits-all production-to-ad-spend ratio. Scale your creative testing based on your specific goals and available data.
What Every UGC Quote Should Include
- Number of videos and hook variations.
- Video length and delivery formats/aspect ratios.
- Number of included revisions.
- Rights licensing: duration, distribution channels, and territory.
- Turnaround time and product shipping logistics.
Lime’s Standard Rate Card, Service by Service
These rates reflect Lime's pricing, not a French market average. Prices are shown incl. VAT; the official quote confirms project scope and any add-ons.
- Raw UGC (no editing): 30s at €109; 60s at €149; 120s at €199.
- Edited UGC: 30s at €149; 60s at €199; 120s at €289.
- Raw testimonial: 30s at €89; 60s at €119; 120s at €169. Editing quoted upon request.
- Additional hooks: 1 for €35; 3 for €99; 5 for €159. Hook packs apply to the same video concept, creator, and shoot.
- B-roll: 5-clip pack at €59; 10-clip pack at €99; 20-clip pack at €169.
- 3 months of organic and paid advertising rights included. One scoped revision is included; a brand-new angle or reshoot must be quoted separately.
Sample Creative Budget (Without Performance Guarantees)
Hypothetical scenario: a 30-second edited UGC video at €149 plus a 3-hook pack at €99 totals €248 in creative production, excluding extra add-ons, product cost, shipping, and ad spend. An additional hook is an alternate opening scene, not a completely different video.
- Lime Rate Card — Standard rates, deliverables, and included rights to review before ordering.
- How Lime Works — Review your brief with a dedicated specialist on WhatsApp, followed by fully managed production.
Frequently asked questions
Is the product sent to the creator included in the price?
No. Shipping, product handling, or return conditions should be agreed upon with the team before filming; they are never assumed.
Are there volume discounts?
Yes, that is standard practice. At Lime UGC, volume pricing can be arranged directly with your dedicated specialist based on order quantity.
Can I pay directly online?
Not at Lime UGC: no payments are processed directly through the website. A quote and subsequent invoice are issued once your brief is reviewed and confirmed.
Should I pay more for a creator with a large following?
For UGC, no: you are not buying access to their audience, only their on-camera creative skills.
Need UGC videos for your brand?
Pick your creators from the catalog, contact a LIME specialist on WhatsApp, and our team defines the angle before production. The same reference rates for everyone.