Key takeaways
- A video must stay effective without hurting the user experience.
- Request an export tailored to the display dimensions and keep the master file separately.
- Do not upload a heavy raw production master directly, assuming all visitors have high-speed connections.
A video must stay effective without hurting the user experience. The right file depends on display size, hosting, and the player; there is no single file size that works for every website.
The Recommended Method
Request an export sized for the actual display dimensions and keep the master file separately. Set up a poster image, prevent unnecessary preloading, and test on a representative mobile network. Have the implementation reviewed by the person managing the site.
Implementation Example
Fictional example to adapt, without claimed client results: A page displays a lightweight thumbnail and only loads the full player when needed based on its design. Key text remains readily accessible. Testing compares the real-world experience before and after implementation, without promising automatic gains.
The Mistake to Avoid
Do not upload a heavy production master file directly under the assumption that every visitor has an excellent internet connection.
Connecting Creative and Landing Page
The video, copy, and call-to-action must convey the same offer. Ensure the experience works seamlessly without sound, and test page load, links, and forms on mobile. Usage rights secured for paid ads should not be assumed to cover all website use cases.
- UGC and E-Commerce: Where to Place Videos on Product Pages — Lime UGC complementary guide.
Take the Next Step with LIME+
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