Key takeaways
- A duo works best when the product's appeal comes from interaction: joint assembly, a game, a shared decision, or comparing how each person uses it.
- Clarify who speaks, who handles the product, and what each person brings to the scene.
- Never assume a creator's partner participates for free or that image rights for one person cover the entire duo.
A duo is relevant when the product's core value emerges from the interaction: assembling something together, playing a game, making a shared choice, or comparing different uses. Simply putting two people on screen is not a concept on its own.
The right process to follow
Clearly specify who talks, who handles the product, and what each person contributes to the scene. Confirm participation for both adults, obtain their image releases, and validate the corresponding quote. Plan for solo cutaway shots to make editing easier if an exchange feels too staged.
Implementation example
Fictional example to adapt, with no guaranteed client results: For a card game, one person explains the rules while the other tries out a round. The reaction flows naturally from the live gameplay. The final edit keeps the specific moves that help viewers understand the game, rather than just stringing together clips of laughter.
The mistake to avoid
Never assume that a creator's partner participates for free, or that usage rights for a single creator cover the entire duo.
What Lime needs to confirm
The catalog is designed to help you build a shortlist, not to book a profile instantly. Share the product details, expected actions, setting, and any constraints with the team. Availability and alignment with your script will be confirmed during the project briefing stage.
- How to find a UGC creator in France? — Complementary guide from Lime UGC.
Find the right creator for this project
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