Key takeaways
- Voice impacts message clarity: articulation, pacing, and tone must serve the product.
- Compare clips at the same volume level.
- Avoid asking for celebrity impressions or caricatured accents to artificially give identity to the product.
Voice influences how clearly your message is understood: articulation, pacing, and intonation must serve the product. A high-energy voice isn't always suitable for a technical walkthrough or a premium offer.
The Method to Follow
Compare sample clips at identical volume levels. Listen closely to proper nouns, longer sentences, and word endings. Provide simple creative direction, such as 'explain it to a friend,' then verify that the creator can sustain that tone across the entire script.
Implementation Example
Fictional example to adapt, without claimed client results: For invoicing software, a calm, steady voice can guide viewers through three on-screen steps. For a board game, a faster, conversational pace might work better. In both scenarios, viewers should understand the action without having to replay the line.
The Mistake to Avoid
Do not ask for celebrity impressions or exaggerated accents to artificially inject personality into the product.
What Lime Needs to Confirm
The catalog is designed for curating a shortlist, not for instant booking. Share your product, required actions, setting, and specific constraints with the team. Creator availability and alignment with the script are confirmed during the project scoping phase.
- How to Find a UGC Creator in France — Lime UGC companion guide.
Find the right creator for this project
Browse the catalog, shortlist your profiles, and confirm your order with a Lime specialist on WhatsApp.